A partnership between the Dow Jones Media Group and Blockchain project Brave browser will test how to cut out middlemen in online advertising
The Dow Jones Media Group and the Blockchain-powered privacy-oriented web browser Brave have formed a partnership to test Blockchain technology in digital advertising, according to a press release published yesterday, April 18.
Through its new partnership with the Dow Jones Media Group, the Brave browser reports it will provide access to either Dow Jones Media Group’s brands Barrons.com or the MarketWatch newsletters to a limited number of users, as the two sites will become “verified publishers” on Brave’s BAT platform. According to AdWeek, Brave browser users earn BAT tokens by engaging with ad content from verified publishers, now including these two Dow Jones Media Group brands. The platform reports that BAT tokens can then be used to pay for premium content.
Eich told Adweek that Brave seeks to cut out the middleman in the ad industry, stating that they are “trying to reconnect the funding that comes in gross payments after the fact from advertisers and gets chopped down by a bunch of middle players—notably Google—and the remnants are given to publishers”:
“We’d like to improve the efficiency of that system by cutting out the middle players and help publishers directly connect to their readers.”
Dow Jones Media Group and Brave will be “test[ing] a number of innovative solutions in the news and information space,” like working with “consent-based” ads that give consumers the chance to affirm their interest in seeing the ad, AdWeek reports.
Senior vice president at Barron’s, Daniel Bernard, said in the press release that the partnership is an “exciting and innovative step for Dow Jones Media Group,” and publisher of Dow Jones Media Group Almar Latour said that the company has a “keen interest in [B]lockchain, privacy, and how digital users interact with content,” according to AdWeek.
Yesterday, IBM and Salon Media announced a similarly-themed partnership for a pilot Proof-of-Concept Blockchain product designed to cut out intermediaries between advertisers, publishers, and consumers. Salon had already experimented with other ways around traditional advertising revenue this year, when they offered users a slightly misleading choice between seeing ads or letting the site use their “unused computing power,” aka crypto mining without saying mining.
Bitcoin, Ethereum, Bitcoin Cash, Ripple, Stellar, Litecoin, Cardano, NEO, EOS: Price Analysis, April 19
Technical analysis on top 9 cryptocurrencies.
The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.
The market data is provided by the HitBTC exchange.
In the stock markets, the introduction of index funds was a popular move. Why? It attracted many new investors because it is easy to invest and it provides better returns than most of the hedge funds.
Cryptocurrency trading is like a roller coaster ride that many are unable to digest. However, if they can be offered a less volatile option with comparable returns, most would probably jump into the fray.
To cater to this requirement, scores of cryptocurrency index funds are cropping up. These are advertised to be less volatile, providing commensurate returns. If they can prove themselves over a bull and bear cycle, a bunch of new investors should flock to cryptocurrencies.
As it is, the large investment banks like Goldman Sachs and Barclays are rumored to be laying the groundwork to start cryptocurrency trading desks. Their entry will increase the volume and deepen the markets.
Finally, the traditional banking community is recognizing the importance of digital currencies. The latest boost was provided by a blog post by Christine Lagarde, head of the International Monetary Fund (IMF) where she outlined potential benefits of the cryptocurrencies.
Many recent prices developments are giving us a feeling that the worst might be behind us and most of the virtual currencies will enter a bottom forming process.
Bitcoin has hardly gained any ground after breaking out of the descending channel on April 12. It is stuck between both moving averages. The bears are defending the 50-day SMA, whereas, the bulls are buying at the 20-day EMA.
If the BTC/USD pair doesn’t break out of the 50-day SMA within a couple of days, traders can raise their stops to breakeven or can close their positions. A failure to cross the overhead resistance will attract selling, which can sink the digital currency back towards the $6,757 levels.
If the price breaks out of the 50-day SMA, a rally to $9,400 followed by a move to $10,000 is possible.
For the past four days, Ethereum has been taking support close to the $500 levels. Though the downtrend has ended, we are yet to see buying conviction return.
The 20-day EMA has flattened out, while the 50-day SMA is still falling. The ETH/USD pair is stuck between these two moving averages.
A breakout above the 50-day SMA can push prices towards $600 and then to $730 levels. On the other hand, a breakdown below the 20-day EMA can sink the cryptocurrency to $418 levels.
We don’t find a high conviction setup; hence, we are not suggesting a trade on it.
After finding support at the 20-day EMA, Bitcoin Cash is moving towards the 50-day SMA. Previously, it has not faced any selling at this moving average. That’s why we don’t expect any major resistance at the 50-day SMA at the moment.
Our target objective remains a rally to $1,114 levels where traders can book partial profits. The BCH/USD pair has a history of vertical rallies when it starts a new trend. Therefore, we suggest holding some position with a trailing stop loss.
In case vertical rally does take place, traders can expect levels to see the price reaching $1,300 and $1,600 levels. The stops can be raised to $700 levels. We don’t want to stick with the trade if it breaks below the 20-day EMA again.
Ripple did not correct to the support levels of $0.56270, as we had expected. It has been trading in a tight range of $0.613-$0.70789.
The 20-day EMA is turning up and the 50-day SMA is flattening out. Chances of a bullish crossover have increased. If the bulls break out of this range, a rally to $0.83296 will be on the cards.
Therefore, aggressive traders can initiate long positions on the XRP/USD pair at $0.71 with a stop loss of $0.61. Partial profits can be booked close to $0.83, and the remaining positions can be held with a trailing stop because a move above $0.83 can push the digital currency to $1 levels.
If the price breaks down below $0.61, a decline to $0.56 is likely.
Stellar is moving towards our first target objective of $0.36, where it can face some resistance. Therefore, traders can book partial profits at this level and hold the rest for higher levels of about $0.47.
The RSI has reached close to overbought levels; hence, a few days of consolidation can’t be ruled out.
The XLM/USD pair has broken out of a long downtrend. It can now either become range bound and build a base or start a new uptrend. The next dip will give us a better idea of the probable trend.
We have been neutral on Litecoin because we believe that it will face considerable resistance at the $141 mark. On April 17, prices broke out of this level but could not sustain it.
The LTC/USD pair is again trying to break out of the range. A breakout will give it a pattern target of $168, but we anticipate another round of selling at the downtrend line.
We shall turn positive if the virtual currency breaks out and sustains above the downtrend line. At the current levels, we don’t find a buy setup with a good risk to reward ratio.
Cardano reached very close to our target objective of 0.000035 on April 17 when it reached an intraday high of 0.00003405. In our previous analysis, we had recommended booking partial profits at 0.0000323 and trailing the stops higher.
The RSI is close to the overbought levels, that’s why a couple of days of consolidation is likely. On the downside, the 20-day EMA will act as strong support.
The ADA/BTC pair will pick up momentum if it breaks out and sustains above 0.000035 levels. Therefore, traders can leave a small portion of their position open with the stop loss at breakeven.
NEO is currently stuck between the 20-day EMA and the 50-day EMA. It has been trading close to the $64 levels – our recommended buy level – for the past five days.
A breakout of the 50-day SMA can carry the NEO/USD pair to the $80 levels where it will face considerable resistance from the downtrend line of the descending triangle.
Therefore, we have revised our target down to $80 from $88. On the downside, strong support exists at the $64 levels. Any break of this will sink the cryptocurrency back towards the April 06 lows of $44.16. Therefore, we suggest reducing the risk by raising the stops to $54 levels.
EOS is trying to start a new uptrend. It successfully completed a retest of the breakout levels and found support at $7.8 on April 15 and April 16.
The EOS/USD pair is currently trading inside an ascending channel. A breakout of the channel will indicate bullishness.
The current up move can face some resistance in the $9.5 to $10 zone. Therefore, we recommend booking partial profits around the $9.5 mark and holding the rest for a target objective of $11.
The stop loss can be trailed higher to breakeven on half of the position, and the remaining half can be kept at $6, just below the support line of the ascending channel.
The market data is provided by the HitBTC exchange. The charts for the analysis are provided by TradingView.
NASA, is funding a research program to examine the application of Blockchain technology for developing a spacecraft that could “think” for itself.
The National Aeronautics and Space Administration (NASA) has awarded a new grant that supports the development of an autonomous spacecraft that could make decisions using Blockchain technology without human intervention, news outlet Space.com reported April 18.
Jin Wei Kocsis, an assistant professor of electrical and computer engineering at the University of Akron, Ohio, received a $330,000 NASA grant to support her research. Kocsis said that the research program will examine the application of Ethereum-based Blockchain technology in developing a secure computing system to be used in deep space:
"In this project, the Ethereum Blockchain technology will be exploited to develop a decentralized, secure, and cognitive networking and computing infrastructure for deep space exploration… I hope to develop technology that can recognize environmental threats and avoid them, as well as complete a number of tasks automatically. I am honored that NASA recognized my work, and I am excited to continue challenging technology's ability to think and do on its own."
The system will reportedly use the underlying “smart contracts” technology to build a spacecraft that could “think” for itself, enabling it to automatically detect and dodge floating debris in a timely manner. Wei Kocsis hopes that with such technology, spacecraft will be able to complete more tasks, provide more data, and give scientists more time for information analysis, as they would no longer be be occupied with anticipating environmental threats.
The University of Akron didn’t disclose a timeline for when Wei Kocsis technology would be sent into the space. However, Thomas Kacpura, advanced communications program manager at NASA's Glenn Research Center, said this is the first time the center considered Blockchain applications in terms of space communications and navigation.
In February, Qtum, a decentralized Blockchain application platform capable of running “smart contracts”, announced that its “first ever space-based Blockchain node,” had been launched on a Chinese satellite.
IBM and Salon Media are piloting a proof-of-concept Blockchain product that aims to increase transparency and data security in digital advertising.
IBM and Salon Media are piloting a proof-of-concept Blockchain product created by AdLedger, a nonprofit consortium that develops shared ledger technologies for the digital advertising market, Marketing Dive reported April 18.
“The Campaign Reconciliation Project” leverages Blockchain tech to short-circuit intermediaries between advertisers, publishers and consumers, which currently render the industry vulnerable to high-tech ad fraud, such as bot fraud and domain spoofing. Targeting campaign reconciliation in particular, the Proof of Concept (PoC) records contractual conditions, publisher payments, and details about fulfilment of contractual terms in a shared system that is immutable and fully auditable, PRWeb further reports.
Chad Andrews, global solutions leader of advertising at IBM, wrote in AdWeek April 18:
“With a Blockchain backed peer-to-peer network, achieving transparency in the digital advertising supply chain is possible. But, ensuring its success will require the entire industry, including advertisers, ad tech providers, publishers and agencies to coalesce around a shared, auditable version of truth. Such a pact would facilitate a groundbreaking level of transparency across auditing, reconciliation, fraud detection, discrepancy management and payments.”
A recent report by Juniper Research estimated that digital advertisers will lose an estimated $19 bln to fraud in 2018, equivalent to $52 mln per day.
AdLedger is currently developing two Blockchain PoCs aimed at increasing transparency and data security for advertisers and publishers; one is a media campaign executed through its entire life cycle on a Blockchain, the second concerns General Data Protection Regulation (GDPR) compliance.
Salon Media recently sparked controversy when news broke it was offering visitors to its site the euphemistic option of allowing Salon to access a visitor’s “unused computing power” rather than seeing ads; essentially asking permission to mine cryptocurrencies on a visitor’s computer, without saying as much.
ICICI Bank, India’s largest private sector bank by consolidated assets, onboarded over 250 corporates to its Blockchain platform for trade finance transactions.
Indian banking giant ICICI Bank has consigned more than 250 corporates to its Blockchain platform for domestic and international trade finance transactions, according to a press release published April 17.
ICICI Bank started exploring Blockchain opportunities for their business in 2016. In June of that year, the bank created the position of Chief Technology and Digital Officer (CTDO) for that express purpose. In August 2016, the bank began implementing pilot transactions in international trade finance and remittance using a Blockchain in India.
Chandra Kochhar, MD and CEO at ICICI Bank, says that integration of Blockchain technology has the potential to streamline the documentation of trade by bringing stakeholders to a common platform:
“I envision that the emerging technology of Blockchain holds an immense potential to simplify the document-intensive trade transactions by bringing all stakeholders on a single platform. In another initiative, we are also collaborating with peer banks and other partners to create a comprehensive ecosystem in the industry using Blockchain and evolve common working standards to contribute to even greater adoption of this initiative.”
According to the press release, the Blockchain application developed by ICICI Bank enables all participants, both domestic and international, to view and track data in real time. They can also authenticate ownership of assets digitally, and implement trade finance transactions by means of a series of encrypted and secure digital contracts.
Earlier this month, Spanish bank Santander confirmed the launch of a Blockchain-based payment network. The system will reportedly cut costs and waiting times of international transactions.
In March, the Bank of England announced it was undertaking a proof-of-concept to examine how the renewed Real Time Gross Settlement (RTGS) service could be capable of interacting with Blockchain technology.
In apparent exit scam, German startup Savedroid founder posts a Tweet saying “over and out” аfter raising $50 mln in ICO.
The founder of German-based startup Savedroid has allegedly disappeared after raising a reported $50 mln through both an Initial Coin Offering (ICO) and private funding, according to local news outlet WirtschaftsWoche, today April 18.
CEO and founder Yassin Hankir apparently left the intention behind his disappearance fairly clear with the following tweet, posted earlier today, apparently in Egypt:
— Yassin Hankir #savedroidico (@YassinHankir) April 18, 2018
Savedroid’s ICO website now shows nothing but a fullscreen South Park meme:
Social media promptly reacted to the apparent exit scam, with self-described Bitcoin (BTC) alternative BitCoin ONE (BTCONE) posting on Twitter that if Savedroid turned out to be scam, they would donate 100,000 BTCONE to the victims. YouTube user Theo Goodman uploaded a video of today, reportedly of the empty Savedroid office, with a voiceover saying that he “can’t really confirm anything.”
Finance Magnates writes that Savedroid allowed people to participate in the ICO with 56 types of cryptocurrencies, as opposed to many ICOs, which only accept BTC and ETH.
According to what appears to be Savedroid’s only official online presence left standing with an explanation of what the startup is, subreddit /r/savedroid_ico describes Savedroid as “building a user interface that will make a cryptocurrency investment just as simple as a savings account. Our mission is to eliminate adoption barriers and make cryptocurrencies accessible for everyone!”
CEO Hankir, the sardonic Twitter poster, was interviewed about his “success” at the Deutsche Börse Fintech Hub in 2017, and the Deutsche Börse Venture Network also wrote about Savedroid’s self-reported 20 mln pound funding in 2017.
A German fintech founder close to Savedroid told WirtschaftsWoche that it is possibly a PR stunt, similar to what Tesla’s Elon Musk pulled on April Fool’s day.
A post earlier today on the /r/savedroid_ico subreddit writes that all of the admins have left the Savedroid ICO Telegram group as well. The Telegram group, which has over 51,000 members, appears to now have been taken over by different scammers and bots posting lists of numbers and the phrase “CANT HIDE, FEAR FOR YOU LIFE” over and over.
Today Cointelegraph reported on the five largest scams in crypto history, the highest of which is a Vietnamese outfit that allegedly stole $660 mln from investors through two ICOs, after which the operators went silent.